Investigating The Social Background And Occupational Aspirations Of Dissertation

Investigating The Social Background And Occupational Aspirations Of Male Nurses In London Hospitals - Dissertation Example Research Design and Methods The paper seeks to study and analyze the social background and the occupational aspirations of male nurses in London Hospitals. Qualitative research is proposed to be undertaken by interviews and collection of data through questionnaire. However, this needs to be supplemented with the research on secondary sources for a comprehensive analysis. The depth of the subject which involves mainly personal opinions, views on the profession or future career plans and practical difficulties in the profession warrants in-depth interview with the professionals. Analysis of a single case as in the case of Case Study, study based on the structures of experience as in the case of Phenomenology, Ethnography through field observation of socio-cultural phenomena or Grounded theory are considered inadequate. Data collection Method Interview with the nursing professionals in London Hospitals will be used for data collection for this purpose, along with the questionnaires for collecting general information with regard to the various factors involved. Interview Interviews on account of its flexibility is considered ideal for research in this case on account of its open ended nature and the scope it offers in hearing experiences, various points of views and understanding through interaction. Questionnaire The questionnaire will cover a range of issues concerning personal, financial and social aspects of the study. The objectivity in the questionnaire eliminates the scope for interpretation or bias in research. Secondary Sources of Information Secondary data will be useful for ground work and for firming up the strategy. It... The research with reference to the social background and class perception in nursing is very important to address certain issues such as ‘image of nursing’, ‘career choice’, ‘career development’ and ‘further studies. Neilson states that if nursing is going to be viewed as a legitimate career choice and a profession it needs to reflect membership from the different social classes. Otherwise, it could perpetuate an image, among the school pupils, that nursing is a job for the lower social classes. Gender-bias towards nursing should be addressed for the growth of the profession. Neilson states that gender breakdown of those pupils who had chosen to follow nursing as a career revealed that males only accounted for 12.5% whereas females accounted for 87.5%. The males, in general, don’t view nursing as their career choice, and their parents’ view on nursing as a career may also be an important factor. Delivery of nursing care in UK could be seriously affected in future due to the poor admission of brighter students to nursing schools.

On Roses Liberty, Property, Environmentalism Essay

On Roses Liberty, Property, Environmentalism - Essay Example In property regimes, parties involved may not come up with conformity is a possibility. In the first place, it is a tough activity to manage the environment. It is hard to manage it because it is vast and unlike a single property or so, it is tough to control or maintain it due to its area of coverage (Rose 1). On the other hand, the environment is largely considered under the property domain of the public. This means that everybody could significantly own any possible integral component of an environment. In the case of Scarborough shoal, the heated debate between the Philippines and China continues to create significant tension as these two countries could not actually come up with an agreement as to which the territorial responsibility on this rich-oil area should fall. Due to significant benefits that this land could provide, it would ignite significant intentions which make it hard for the two countries to actually come up with an agreement. A rich-filled oil area is considered to be an asset of a country as processed oil has become lifeblood of the modern economy. Thus, economically and politically speaking, it would be a great opportunity for either China or Philippines to take hold of the said parcel of land or territory. Another pitfall of property regimes is their being ineffective. For instance, if prevailing law concerning area of territorial responsibility between nations is effective, then China and the Philippines would not have become too narrow-minded on the issue about Scarborough shoal.

Ethical issues in organization communication Assignment

Ethical issues in organization communication - Assignment Example All the ethical issues and social responsibilities that come with communication must thus be given the attention they deserve in the communication structures of the company. Clients, consumers, and even various stakeholders would to an extent prefer to carry out businesses with such organizations deemed ethical in their operations (Seeger, Sellnow & Ulmer 2003). Two aspects are considered in dealing with the ethical communication issues in an organization: one that involves internal communication structures and the other that deals with external communication. Internal communication addresses internal audiences majorly the employees while external communication addresses the general public. A case analysis can be done of the Apple’s Rotten Business, reported on the CNN website, updated on the 4th of April in 2014. The case reports various accounts of unethical practices involving among them business malpractices, tax dodging and surveillance for profit. With a large customer base and a dominant presence in the market, one would have expected the Apple firm to conduct its business in the most fair and open terms, as noted by the writer of the news story. This wasn’t the case as revealed by the assessment that was carried out by Nicki Lisa Cole. The malpractices within the company included: Apple, unlike other tech companies in the industry, refused to disclose the sources of their tin which is normally used in soldering electronic devices. They were also involved in unlawful labor practices that extended into China. They employed underage students and subjected them to deplorable working conditions with unlivable wages. The company, according to Cole, acted too as a ‘personal shopper’ for its wares and products, creating apps that pushed sales offers and notifications to its online clients. Since the publication of its tax

Traveling Through the Dark Essay Example for Free

Traveling Through the Dark Essay Summary: A man finds a gunned down deer at the side of the road while traveling through a jungle. He further becomes depressed to find the deer pregnant. As he has to move forward on his way, so he pushes the deer into the river. Paraphrase: I came across a deer on the side of Wilson River Road while I was passing through the shadowy jungle. Due to the shine of back light, I jumped out of car and found a mound of a deer that was killed recently. Â  She was almost dead as her body was hardened. While pulling her aside, I realized that she was pregnant. While touching her side with my fingers, I came to know the reason for her large abdomen. Her side was warm and her fetus was lying alive in her belly but never to take birth. I was reluctant to move on further on this rocky road. Car intended to move forward as it dimmed it parking lights and solid engine buzzed under the bonnet. I positioned myself by the beams of engine’s warm exhaust fan that was turning hot. I was able to take notice of the backwoods eavesdrop on my group. I tried to concentrate on this for all of my group members but only I was swinging over. Then I pressed on the deer on the brink and rammed it into the river.

Immortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonn

Immortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75  Ã‚     Ã‚  Ã‚   Desiring fame, celebrity, and importance, people for centuries have yearned for the ultimately unattainable goal of immortality. Poets, too, have expressed desires in verse that their lovers remain as they are for eternity, in efforts of praise. Though Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75 from Amoretti both offer lovers this immortality through verse, only Spenser pairs this immortality with respect and partnership, while Shakespeare promises the subject of the sonnet immortality by unusual compliments and the assurance that she will live on as long as the sonnet continues to be read. Spenser debates with his lover, treating her as his equal, and leaves his opinion open for interpretation as an example of poetic indirection. Shakespeare’s Sonnet 18 begins with the "whim of an inventive mind," (Vendler, 120) a rhetorical question asking if he should compare the subject of the sonnet to a Summer’s day. After the readers see that Shakespeare does not ask to compare her to anything else, we realize that this one proposed comparison to a Summer’s day is, in his mind, perfection (Vendler, 120). However, in order to truly praise the woman, he must prove that she is "more lovely and more temperate" by deprecating the metaphor (Vendler, 121). Though the metaphor seems sweet at first, the implied answer is "no," and Shakespeare continues as to why she is not even worthy of the best possible metaphor (Colie, 36). His imagery of "rough winds" and the "too hot" sun together with the personification of Summer ("Summer’s lease hath all too short a date") support Shakespeare’s belief that Summer is too short and unpredictable to be compa... ...87. 36-37. Felperin, Howard. "Toward a Poststructuralist Practice: The Sonnets." Modern C Critical Interpretations: Shakespeare’s Sonnets. Ed. Harold Bloom. 1st ed. N New York: Chelsea House, 1987. 103-131. Oram, William Allan. Edmund Spenser. Ed. Arthur Kinney. New York: Twayne, 1 1997. Ray, Robert H. "Shakespeare’s Sonnet 18." The Explicator. Fall 1994: 10-11. Shakespeare, William. "Sonnet 18." The Norton Anthology of English Literature. E Ed. M. H. Abrams. 6th ed. New York: Norton, 1996. 471. "Sonnet 75: Criticism." EXPLORING Poetry. CD-ROM. Gale, 1997. "Sonnet 75: Overview." EXPLORING Poetry. CD-ROM. Gale, 1997. Spenser, Edmund. "Sonnet 75." The Norton Anthology of English Literature. Ed. M M. H. Abrams. 6th ed. New York: Norton, 1996. 415. Vendler, Helen. The Art of Shakespeare’s Sonnets. Cambridge: Harvard UP: 1998.      

Domestic Terrorism In The United States Essay

To varying degrees, domestic terrorism has survived and affected the social and political structure of the United States. As defined by the country’s Department of Justice, these words connote â€Å"the unlawful use of force or violence, committed by a group(s) of two or more individuals, against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objectives† (U. S. Department of Justice, 1994, p. 26). Though such characterization is considerably clear in its meaning, oftentimes a case-by-case interpretation is necessary to ascertain where extremism ends and terrorism begins. Terrorism vs. Extremism A more concise demarcation between extremism and terrorism is evident in the recognition that extremism is not unusual in any political environment, and is more often than not directed by societal pressures, civil discourse, education and the law. On the other hand, in terrorism, the violence is far beyond control by civil, educational or societal elements and must be tracked down, penalized and castigated by law enforcement agencies. The Dictionary of Political Thought defines extremism as â€Å"a vague term, that can mean a) the taking of a political idea to its limits, regardless of unfortunate repercussions, impracticalities, arguments and feelings to the contrary and with the intention not only to confront but also to eliminate opposition; b) intolerance towards all views other than one’s own; and c) the adoption of means to political ends which show disregard for the life, liberty and human rights of others† (Scronton, 1982). The complexity of separating terrorism and extremism is that in various situations, domestic groups which are seemingly law-abiding at present, may be contemplating of violent actions in the future. As it is, many violent groups started as non-violent discussion or protest movements with very lofty ideals; however, as time elapsed they evolved into something else. Benjamin Netanyahu, Israeli Ambassador to the United Nations, provides a suitable and a more fitting characterization of terrorism when he described it as â€Å"the deliberate and systematic murder, maiming and menacing of the innocent to inspire fear for political ends. † USA Patriot Act Section 802 of the USA PATRIOT Act stretched the definition of terrorism to include domestic in contrast to international terrorism. An individual is said to be involved in domestic terrorism if he/she does an act that is dangerous to human life, that is a violation of the criminal laws of a state or the United States, and if the act appears to be intended to a) intimidate or coerce a civilian population; b) influence the policy of a government by intimidation or coercion; or c) to affect the conduct of a government by mass destruction, assassination or kidnapping. Further, the acts have to take place chiefly within the territorial jurisdiction of the United States and if they do not, then these acts can already be regarded as international terrorism. Clearly, Section 802 does not create a new crime of domestic terrorism. Nonetheless, it does extend the kinds or the nature of actions that the government can examine and probe into when it is investigating terrorism. The USA Patriot Act stretched out the powers of the government when they do their investigations and some of these powers are applicable to domestic terrorism. Such definition of domestic terrorism is expansive enough to cover the actions and activities of many known activist campaigns and organizations. Greenpeace, Operation Rescue, Vieques Island and WTO protesters and the Environmental Liberation Front have all recently engaged in activities that could make them subject to investigations as engaging in domestic terrorism. Contemporary Domestic Terrorism Though governments, private and public institutions have been beleaguered and weighed down by terrorism for hundreds of years in one form or another, the strategies and the application associated with it have changed and progressed as surely as the societies upon which it is imposed. Technological advances in the transportation, communication and in the area of weaponry have permitted the capacities of current domestic terrorist groups to get their message out and have enhanced their ability to take aggressive and sadistic action to achieve their objectives. President Clinton launched a counter-terrorism bill to the Senate and House of Representatives in February of 1995. One exceedingly contentious proposal in the bill is the assigning of the Department of Defense a dominant role in assisting the investigation of domestic terrorism incidents in which chemical and biological agents are utilized. Currently, the military can be used in cases of terrorist activities where there is an alleged employment of nuclear weapons or devices and much more if such allegation has been established (Hall, 1995, Sec A). Though the amplified role of the military would be limited, necessitating a further amendment to the Posse Comitatus Act of 1878, civil liberties experts cautioned that it would infringe the tenets of civil supremacy over the military and would only rekindle the hostilities and anti-government sentiments of the citizen-militias and conspiracy theorists (Landay, 1995). Furthermore, several Congressmen, law-enforcement officials and some military advisers concur that such employment of the military would be an exceedingly precarious approach in combating domestic terrorism. Senator Daniel Patrick Moynihan, a Democrat from New York, responded to questions as to whether the use of the military, in an expanded role, should be a part of the counterterrorism package, said, â€Å". . . the military defends the nation and does not involve itself in internal affairs† (Minzesheimer, 1995, Sec A). Incidents and Implications There has been an evident and persistent decline in the number of terrorist incidents in the United States during the past twenty years. To further delineate the trend of decline over time, a comparison of the average number of incidents per year during each of three, six-year periods would be useful. During the six year period from 1977 through 1982, there was an average of 59. 0 incidents/year; from 1983 through 1988 an average of 15. 7 incidents/year were recorded; this compared to an average of 5. 3 incidents/year investigated during the period from 1989 through 1994 (FBI, 1994). *** ACTIVE GROUPS OPERATING WITHIN THE UNITED STATES CLASSIFIED AS TERRORISTS African National Prison Organization (ANPO). An arm of the African Peoples Socialist Party. Animal Rights. Principally against use of animals for any purpose beyond their natural existence. Armed Resistance Group (ARG) aka Revolutionary Fighting Group, Red Guerrilla Faction. This group has been characterized in 1988 as â€Å"tired and aging revolutionaries. † Greenpeace Principally environmental-use extremists. Ku Klux Klan (KKK). Reorganized and relocated several arms of its group in 1989. Macheteros. Puerto Rican nationalists. Ohio Seven. People for the Ethical Treatment of Animals (PETA). Very public-relations oriented. Radical Feminist Organizing Committee (RFOC). Driven-out of the feminist movement in 1989, operating independently. RAMBOC (Restore a More Benevolent Order Coalition). Targets and actively pursues the US assets and people of foreign groups with terrorist links, such as the PLO, SWAPO, ANC, etc†¦ Rolling Thunder aka American Foundation for Accountability; primary focus is to draw attention to the POW/MIA issue from Vietnam War. Satanic Cult. Associated with attempted bombing of churches and kidnapping, and animal sacrifices, tombstone vandalism, and miscellaneous actions. Skinheads (SKA). Groups consist of both racist and anti-racist factions. SS Action Group. Principally anti-Semitic. Apparent Motivation There are principally four classifications into which groups that are regarded as domestic terrorists can be distinguished currently existing in the United States. These groups can be generically delineated as being either motivated by religious convictions, racial prejudice and supremacist goals, anarchistic/anti-government/politically motivated, or in pursuit of unique special interests. These classifications have been extracted from a collection of the categorization and delineation of extremist and terrorist groups by two respected subject-authorities, Stephen Segaller and FBI’s Department of Justice. Segaller, in his book Invisible Armies, classified domestic terrorism in the United States into four groups as well, but lists them as being: a) Cuban infighting (political), b) â€Å"backwoods terrorism† (a combination of religious, racist and anarchistic), c) violent Puerto Rican independence groups (political), and d) a handful of domestic revolutionary Marxist groups (anarchistic/anti-government and racist) (Segaller, 1987, pp. 221-225). Theoretically speaking, the stimulus for the creation and sustained existence of extremist and terrorist groups can unequivocally be associated in many circumstances to ethnic, cultural, religious, and racial feelings of superiority. An accurate depiction of the continuum formed by these supremacist attitudes, and how they promote further tension is succinctly articulated by Frank G. McGuire, when he said that as long as Christians feel superior to Jews (or vice-versa) and Catholics feel superior to Protestants and Ashkenazic Jews feel superior to Sephardic Jews, men feel superior to women and whites feel superior to blacks/browns/yellows/reds and so on, such phenomenon will be with us (McGuire, 1990, p. 10). These cultural, racial, gender, and a myriad of other differences that are present among people in society, particularly one as diverse as the United States of America, must be acknowledged and respected, but shouldn’t be seen or considered as a encumbrance to peace and harmony within society. Nor should these diversities be seen as wholly benign in their impact on the functioning of society as a whole. Tibor Machan, a social and political commentator, showed a well-timed dissertation on the myths and erroneous beliefs associated with viewing multiculturalism as simply a difference in dress, music, dance, and customs. Dr. Machan asserted that cultural differences, whether a result of race, gender, religion, or whatever, impacts both negatively and positively on other cultures within the society (Machan, 1996, pp. 134-135) and further opined that attitudes of cultural-superiority and intolerance are directly related and incorporated into many of the extremist views and motivations that are plaguing America today. The period from 1982 through 1994 showed that the targets of domestic terrorism were predominately commercial establishments. The majority of incidents directed against commercial establishments were conducted by animal-rights and/or anti-abortion extremists, either attacking stores that sold fur, or clinics that performed abortions or provided abortion advice, respectively (FBI, 1994; McGuire, 1990). Religious & Racial Supremacy/Intolerance Religious intolerance founded upon fundamentalist standpoints has been the stimulus for acts of terrorism all throughout history and such as involved Orthodox Jews, Moslems, Catholics, and Protestants. Perhaps, there is no issue or idea among human beings that is as provocative and as seditious as that of religious beliefs. Auspiciously, at least as far as the United States is concerned, terror stimulated by religious intolerance has not been as significant a threat as in other parts of the world like in Africa, the Middle East or Bosnia. â€Å"America is a unique nation in that it guarantees the freedom of religion with the First Amendment and the right to [keep and] bear arms with the Second Amendment. This means that people can believe whatever they want, and they can buy the guns to protect that belief† (LeBaron, n. d). The statement was made in direct reference to Mormon fundamentalism and summarizes the very ideology upon which this country was founded which also provides an insight into the potential dangers that exist with religious extremist groups. Recently however, there has been rhetoric and open threats of aggression from different extremist groups that describe themselves as being inspired by religion, nonetheless, have undisputedly displayed racial supremacist and hate-mongering views. The leader of the Nation of Islam, Louis Farrakhan, advocates sundry rhetoric of black supremacist views and religious fervor. He professes to have the faith and devotion of some four million people (Fletcher, 1996). In addition, several white-supremacist clusters, including some of the many Christian militia splinter groups, advocate exceptionally caustic and hate-filled threats as well, apparently an endless, ages-old game of â€Å"I call you a name, you call me a name. † Oddly enough, two racial supremacist groups representing opposite extremes, the Nation of Islam and the Posse Comitatus, have concurred to an ultimate end-state segregation of the United States into regions of pure racial integrity. Another group operating within the United States that has historically merged a racist agenda with religious rhetoric, and was truly very sadistic in its actions and objectives, is the Ku Klux Klan. They have, however, considerably lessened in both their membership numbers and invisible power-base in recent years, and though there are still very strident individuals appearing from time to time, the danger posed by the Klan nowadays is essentially restricted to local regions, and their activities are in the form of parades and rallies. As the Klan has faded in its activities and numbers, it has been replaced by the tremendously vicious and rapidly growing racist movement known as the Aryan Nations, which is strongly associated with the Identity Church that proclaims Anglo-Saxons as God’s chosen people. The fundamentalist Mormons are another religiously-motivated cluster within the United States that are catching the attention and concern of law enforcement and other government officials. This group has been at odds, to a certain degree, with the government since its creation in the early 1800s. Many of these fundamentalist Mormons are well-armed conspiracy-minded survivalists, who have retreated to the mountains of central Utah to await Armageddon, which they believe will occur on April 6, 2000. Believing in their gifts of prophecy and revelation, and fired-up by heavenly visions and doctrines of blood atonement and oaths of vengeance, they have isolated themselves awaiting the end of the world and fearing that the government is about to take away their freedoms (LeBaron, n. d. ). A specifically insightful yet explosive issue to a huge section of the American people, despite individual beliefs, is the classification of particular abortion clinic-related hostility as domestic terrorism. The Freedom of Access to Clinic Entrances (FACE) Act of 1994 in concurrence with the Attorney General Guidelines (AGG) on General Crimes, Racketeering Enterprise and Domestic Security/Terrorism Investigations, instigated and directed the creation of the Department of Justice Task Force on Violence Against Abortion Providers to look into conspiratorial acts of violence against abortion clinics and personnel as domestic terrorism (FBI, 1994). Although personal opinions on the ethical aspects associated with abortion, whether for or against, are not wholly confined to religious beliefs, the most articulate, open and visible anti-abortion advocates are directly allied with religious organizations. As it is, abortion rights and issues persist to be one of the most contentious and conflict-ridden questions among Americans and motivate exceedingly passionate and rousing rhetoric and reactions from people from both sides of the matter. In the period between 1982 and the end of 1984, there were a total of 220 separate acts of violence, including 89 cases of bombing, arson and other serious incidents, conducted against clinics where abortions were performed or abortion-advice offered (Segaller, 1987, pp. 222-223). Ethnically and racially stimulated bias, extreme loathing and carnage are as much a part of human history as any other characteristics of mankind, and have at least to some extent have a bearing on the cultural and social identities of essentially all civilizations to date. From the subjugation of Hebrews by ancient Egyptians, to present-day current situation in the Balkans, racial and ethnic differences have triggered incalculable suffering and death. The history of racial and ethnic turmoil in the United States is no different, and is seemingly experiencing an increase in such activity recently. Racially-motivated extremist and terrorist groups in the United States, especially those of today, seem to employ religious rationalizations and teachings for their sadistic tendencies and aggressive actions, and all indications point to the fact that such trend will continue at an accelerating rate into the foreseeable future. Anarchistic/Anti-government /Political Terrorist clusters of today that are actually anarchist, anti-government or political in their motivations are mostly associated with the growing self-determination, radical citizen-militia movements, or have been around a relatively long time, such as the Puerto Rican freedom fighters. The former has drawn considerable attention, and extracted wary concern from law-enforcement and civil-rights groups due to the bombing in Oklahoma City, and their rapid and continuing growth in numbers and visibility. A few of the more extreme citizen-militia groups, often motivated by New World Order conspiracy theorists and anger over a belief that government has become too large and repressive in everyday life, are openly soliciting and calling for the overthrow of the United States government. These groups, when linked with the self-described â€Å"Constitutionalists,† are being considered as extremely dangerous by many law-enforcement and watchdog groups (Knickerbocker, 1995). The Puerto Rican terrorist groups have been almost exclusively limited in their actions to operating within Puerto Rico against local and federal targets of opportunity. Unique Special Interests Within this designation of domestic terrorist groups are those of relatively recent creation, or at least they have relatively recently gained high public visibility through their actions. Groups such as the extremist animal-rights groups, environmental extremist groups and homosexual-rights groups, including People for the Ethical Treatment of Animals (PETA), Earth Night Action Group, and Act Up, respectively, have emerged within the past two decades and have actively used violence, destruction and intimidation to gain recognition, and to further their respective political agendas. References *** McGuire, Frank. 1990. Security intelligence sourcebook: Who’s Who in terrorism. Silver Spring, MD. : Interests, Ltd. U. S. Department of Justice. 1994. Terrorism in the United States, 1994. Washington, DC. : National Security Division, Federal Bureau of Investigation, Terrorist Research and Analytical Center Scronton, R. 1982. Dictionary of Political Thought. New York: Hill and Wang Hall, M. 1995. â€Å"Clinton’s Military Police Plan Under Fire. † USA Today, 11 May Sec. 5A. Landay, J. S. 1995. â€Å"Tempering Terrorism. † The Christian Science Monitor, 8 May Sec. US. Minzesheimer, B. 1995. â€Å"Terrorism Bill Warning: Go Slow. † USA Today, 1 May Sec. 5A. Federal Bureau of Investigation. 1994. Terrorism in the United States 1982 – 1992; Terrorism in the United States 1994. Segaller, S. 1987. Invisible armies, terrorism into the 1990s. New York: Harcourt Brace Jovanovich Machan, T. 1996. â€Å"Fallacies of Uncritical Multiculturalism. † The Freeman, vol. 46, no. 3, pp. 134-135. LeBaron, G. Jr. â€Å"Mormon Fundamentalism and Violence: A Historical Analysis available at http://www. tcd. net/~garn/ polygamy. html>. Fletcher, M. A. 1996. â€Å"Farrakhan Vows to Take Libya’s Aid. † Washington Post, 26 February, Sec. A1. Knickerbocker, B. 1995. â€Å"US Militias: The Dark Side of Frontier Independence. † The Christian Science Monitor, 24 April, Sec. NATIONAL.

Cadbury Dairy Essay

Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etc†¦ Featured on the wrapping will be, â€Å"WIN A MOUNTAIN BIKE† with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be â€Å"WIN A MOUNTAIN BIKE† This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadbury’s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnut†¦etc will also have his competition. Price: Cadbury’s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Women’s day, News Idea, newspapers†¦. etc†¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milk’s new competition, television is the key to ensure that viewers all around Australia will know about the â€Å"WIN A MOUNTAIN BIKE† promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around †¢Marketing Implementation –The process of putting marketing strategies into action †¢Intended Strategy The strategy that the company decides on during the planning phase †¢Realized Strategy – The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process †¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance †¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both †¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.